You've got the idea. We bring the strategy, the store, and the fire to scale it.

Caldo, like a good broth, is the base for any great recipe.

We built a 7-figure DTC brand from scratch, then helped others do it too. Strategy, creative direction, and Shopify stores engineered to grow revenue. Not just look good doing it.

Branding

E-commerce

Digital Marketing

  • Vivente Vinhos Vivos

    E-commerce, Creative Direction, Content Strategy, CRM, Paid Media

  • Bad Running

    E-commerce, CRM, Paid Media

  • Arado

    E-commerce, Content Strategy, CRM, Paid Media

  • DaDa Duo

    E-commerce, Content Strategy, CRM, Paid Media

  • ViBraNa - Vinhos Brasileiros Naturais

    ViBraNa - Vinhos Brasileiros Naturais

    E-commerce, Creative Direction, Content Strategy, CRM, Paid Media

  • Studio Mangue

    Branding, Webdesign

  • Alex Senna

    E-commerce

  • Crio Café

    E-commerce

  • Female Founder Planner

    Branding, E-commerce, Product Design, Creative Direction

  • Infusiva

    E-commerce, CRM, Paid Media

  • Queijaria Santa Vitória

    E-commerce

  • Studio Mathinna

    E-commerce

  • Luzeiro

    E-commerce

  • Insecta

    Branding, Product Design, E-commerce, Content Strategy

How We Cook Brands

1.The Base: Brand Strategy & Visual Id

We don’t believe in branding that’s just a pretty logo. Before design comes direction.

We help you define exactly who your brand is — in a tweet, in a pitch, and in your customer’s mind.

Through strategy, tone of voice and visual identity, we build brands that don’t just look good — they know where they stand, who they speak to, and why they matter. Because clarity is what turns ideas into businesses that last.

2.The Heat: E-commerce, Webdesign & Creative Direction

With the right base, it’s time to turn up the heat.

Your Shopify store is your best salesperson — it works 24/7, never misses a pitch, and scales without hiring. We design and build stores engineered for conversion: fast, on-brand, and built to turn traffic into revenue.

Then we direct your content — photo, video, social — so every touchpoint sells the same story.

Because even the best strategy falls flat if no one knows how to bring it to life.

3. The Flavor: Content, Growth & Digital Consistency

Growth isn't a launch — it's a system.

We keep your brand sharp and your revenue moving with ongoing support across content, CRM, performance media and e-commerce operations.

Most brands plateau not because they stop trying, but because they stop evolving.

Most branding studios don’t understand online business.

01

They’ll hand you a beautiful logo, a trendy font, maybe even a moodboard.

But no roadmap to grow.
You’re left with a pretty brand and no idea how to turn it into sales.

02

We built a 7-figure DTC brand, scaled it across three continents, and learned what actually moves revenue — not just impressions.

03

We know how it feels to build something from scratch. The doubts. The late nights. The “am I doing this right?”

We love helping founders find clarity. Turning chaos into direction.

A little about me

I’m Barbara Mattivy — I founded Insecta, Brazil’s first B Corp-certified eco footwear brand, known for making shoes out of upcycled vintage clothing. I grew the brand across three continents, and today I help independent brands grow with more flavor and less burnout — together with a brilliant team of designers who bring the magic to life.

Photo from a collaboration we created at the invitation of Farm Rio — one of our most iconic drops, made entirely from upcycled fabric.

São Paulo

Porto

Madrid

Big ideas cook better on a low flame.

Launching a brand?
Scaling your store?
Fixing what feels off?
Questioning all your life choices? That's fair too.

Let's chat.

Book a free session