For those cooking up a real brand - we bring the strategy, the flavour and the creative fire.

Caldo, like a good broth, is the base for any great recipe.

We’ve built a 7-figure DTC brand from scratch. Now we help independent businesses do the same — mixing sharp strategy, bold creativity, and e-commerce that actually sells.

Branding

E-commerce

Creative Direction

  • Vivente Vinhos Vivos

    E-commerce, Creative Direction, Content Strategy, CRM, Paid Media

  • Bad Running

    E-commerce, CRM, Paid Media

  • Alex Senna

    E-commerce

  • Studio Mangue

    Branding, Webdesign

  • Female Founder Planner

    Branding, E-commerce, Product Design, Creative Direction

  • Insecta

    Branding, Product Design, E-commerce, Content Strategy

  • Queijaria Santa Vitória

    E-commerce

  • Studio Mathinna

    E-commerce

  • Afinidades

    Branding

  • Crio Café

    E-commerce

  • ViBraNa - Vinhos Brasileiros Naturais

    ViBraNa - Vinhos Brasileiros Naturais

    E-commerce, Creative Direction, Content Strategy, CRM, Paid Media

  • Caverna do Vinho

    E-commerce

How We Cook Brands

1.The Base: Brand Strategy & Visual Id

We don’t believe in branding that’s just a pretty logo. Before design comes direction.

We help you define exactly who your brand is — in a tweet, in a pitch, and in your customer’s mind.

Through strategy, tone of voice and visual identity, we build brands that don’t just look good — they know where they stand, who they speak to, and why they matter. Because clarity is what turns ideas into businesses that last.

2.The Heat: E-commerce, Webdesign & Creative Direction

With the right base, it’s time to turn up the heat.

Your website shouldn’t be just a store — it’s your brand’s most powerful narrative tool. We design and build Shopify stores that sell, while staying true to your story.

We also direct your visuals — photo, video, content — to make sure every touchpoint feels like it came straight out of your brand manual.
Because even the best strategy falls flat if no one knows how to bring it to life.

3. The Flavor: Content, Growth & Digital Consistency

We help you stay relevant with ongoing support across content, CRM, performance media, and e-commerce operations.

Think of us as your creative sous-chef — keeping your brand spicy, sharp and consistent while you focus on running the kitchen. Most brands don’t fail because they’re bad — they fail because they stop making sense.

Most branding studios don’t understand online business.

01

They’ll hand you a beautiful logo, a trendy font, maybe even a moodboard.

But no roadmap to grow.
You’re left with a pretty brand and no idea how to turn it into sales.

02

We built a 7-figure DTC brand and scaled it across three continents.


We’ve faced the manufacturing crises, the ad account bans, the shipping fails, the launch flops.

03

We know how it feels to build something from scratch. The doubts. The late nights. The “am I doing this right?”

We love helping founders find clarity. Turning chaos into direction.

A little about me

I’m Barbara Mattivy — I founded Insecta, Brazil’s first B Corp-certified eco footwear brand, known for making shoes out of upcycled vintage clothing. I grew the brand across three continents, and today I help independent brands grow with more flavor and less burnout — together with a brilliant team of designers who bring the magic to life.

Photo from a collaboration we created at the invitation of Farm Rio — one of our most iconic drops, made entirely from upcycled fabric.

São Paulo

Porto

Lisboa

Big ideas cook better on a low flame.

Simmering a new brand? Need a new or improved e-commerce? Fixing what feels off?

Questioning all your life choices? That’s fair too. Let’s chat.